Founder and Employer Brand Strategist

Marissa Ding

Linkedin-in Envelope

Welcome to Fleur Employer Branding.

I’m Marissa Ding, the creator and driving force behind everything you see here. From designing this very website to diving deep into the latest AI technologies and their impact on employer branding, I’ve got it all covered.

With nearly a decade of experience under my belt, I’ve led employer brand and strategic marketing projects across various sectors and specialisms, both in the UK and internationally.

My passion? Unlocking business potential by unleashing the power of people.

That’s why I launched my consultancy service—to help HR and talent acquisition leaders excel. I love aligning brand strategy with business goals, implementing top-notch marketing practices to enhance employer branding, elevate talent experiences, and deliver real commercial value.

When I’m not at work, you’ll find me escaping the chaos through nature, music, books, or sports. During the weekends, I love exploring cities on my two wheels, and discovering new places with friends.

Let’s connect! You can find me on LinkedIn or shoot me an email.

Education & qualifications
Master of Science in Marketing, University of Leicester, UK
PRINCE 2 & Agile Practitioner
industry background
Over the past years, I worked with brands and clients in the civil engineering, energy and renewables, hospitality, marketing consultancy, and recruitment and staffing sectors.

Project Spotlight

Managing the EVP development and localisation process for a global energy and renewable client.

Solution provided: EVP | Employer Brand Activation & Localisation | Candidate Experience Optimisation | Candidate Persona Development | Careers Website Redesign | Social Media Strategy | Content Strategy | Employee Engagement & Relations

Developing EMEA talent attraction strategies and recruitment marketing tactics for a leading civil engineering consultancy client.

Solutions provided: Employer Brand Activation & Localisation | Recruitment Marketing & Advertising Strategy and Execution | Implement Employee Referrals & Alumni Programmes | Employee Engagement & Communications | Talent Network Rollout and Training | Talent Insights - Data & Analytics | Virtual Careers Events

Delivering global recruitment marketing campaigns for a well-known international hospitality client.

Solutions included: Paid Media Advertising | EVP & Employer Brand Playbooks | Careers Website Redesign & Optimisation | Measuring ROIs through Data & Analytics | Implement Centre of Excellence Best Practices

Optimising candidate and client attraction campaigns for a top recruitment and staffing consultancy client.

Solutions: Data & Analytics | Lead Generation | Email Marketing | Paid Advertising | Careers Website Optimisation & Redesign | Project Management | Centre of Excellence Best Practices