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Recruitment Marketing
At the nexus of marketing strategies and talent acquisition, we help employers reshape their recruitment funnels by converting awareness into applicants.
We design campaigns that resonate with candidates at every step of their journey and leverage lookalike audiences to enhance media spend, ensuring your campaigns yield an exceptional ROI.
Why it matters
Recruitment marketing blends the art of storytelling with the science of data-driven outreach. It goes beyond job postings to create meaningful connections with potential candidates, engaging them well before they consider applying.
- Attract high-quality candidates and engage passive candidates
- Elevate the candidate experience and strengthen the employer brand
- Speed up hiring, reduce recruitment costs
- Establish sustainable talent pipelines
- Ensure cultural fit for better retention
86% of HR professionals surveyed indicated recruitment is becoming more like marketing. 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.
our Approach
Spark Interest ➔ Nurture Pipelines ➔ Improve Hires
Insight Discovery
Sketch out candidate personas, review current practices and tools, perform competitor analysis, and align goals with overarching objectives.
Strategy Development
Craft key messaging tailored to personas, choose optimal channels, create content, ads and experiences for each channel and candidate touchpoint.
Campaign Launch
Roll out campaigns and initiatives to target talent segments. Track and measure ROIs for continuous improvement.
Our deliverables
Recruitment Marketing Excellence
Redefining recruitment strategies
By harnessing techniques such as content marketing, social media engagement, and data analytics, recruitment marketing transforms passive candidates into engaged prospects, cultivating enduring relationships that align with their values and career goals.
Are you ready to shift your hiring approach from reactive to proactive, from transactional to transformational, and to place your brand at the pinnacle of your talent pool?
FAQs
Recruitment marketing merges traditional recruitment with marketing to build and nurture talent pipelines through strategic and data-driven approach. By applying marketing principles to the hiring process, it plays an increasingly pivotal role to attract, engage, and convert qualified candidates.
Key areas of recruitment marketing include EVP/employer brand amplification, job promotion, and candidate pipelining.
Employer branding enhances recruitment marketing by fostering a reputation that helps attract prospective candidates. In return, recruitment marketing converts interests into applications, building a steady pipeline of candidates who resonate with the employer brand and are inclined to consider current and future roles.
Together, recruitment marketing and employer branding form a robust talent acquisition approach that addresses immediate hiring needs while cultivating a positive employer perception that drives future growth.
To assess the bottom-line impact of recruitment marketing on talent acquisition, several key performance indicators (KPIs) offer valuable insights. These KPIs help evaluate the effectiveness of recruitment efforts::
- Application conversion rates
- Source of applications/hires
- Quality of applications/hires
- Time to fill
- Cost per application/hire
- Pipeline engagement rates
- Pipeline conversion rates
