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Recruitment Marketing

Redefining talent acquisition through recruitment marketing — where advanced marketing techniques meet hiring to attract, engage, and secure top talent.

Not only does it help fill immediate vacancies, but it also enables companies to cultivate candidate pipelines primed for long-term success and cultural fit.  

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Why it matters

When recruitment merges with strategic marketing, it creates a proactive approach that goes far beyond conventional job postings. This method captures early interest and builds sustained engagement with high-quality candidates through targeted, data-driven marketing tactics.  
  • Attract and target passive candidates
  • Improve the quality of hires
  • Shorten time-to-hire, cut hiring costs
  • Strengthen candidate relationship and nurture talent pipeline
  • Promote the employer brand and showcase the company culture

86% of HR professionals surveyed indicated recruitment is becoming more like marketing. 75% of active job seekers are likely to apply to a job if the employer actively manages its employer brand.

Glassdoor

our Approach

Insights ➔ Strategy ➔ Execution

Discover

Conduct competitor analysis, create candidate personas, assess current practice and tools, align goals with objectives and requirements.

Plan

Develop key messaging, select channels, build engaging content, and create content calendar and campaign timelines for each channel.

Deliver

Execute campaigns, implement initiatives to streamline candidate outreach, engagement and follow-up. Measure results and refine approach.

OUR deliverables

From pipelines to hires

We deploy tailored recruitment marketing strategies that helps employers nurture candidate pipelines and fulfils immediate vacancies. 

Empower recruitment with
strategic marketing

Reimagine your hiring strategy

From programmatic advertising and email marketing to social media and targeted campaigns, we are here to amplify your job opportunities and build a future-ready talent pipeline.  

Partner with us to transform your talent acquisition approach and attract top candidates who align with your vision.

Let's work together

FAQs

Recruitment marketing merges traditional recruitment with marketing to build and nurture talent pipelines through strategic and data-driven approach. By applying marketing principles to the hiring process, it plays an increasingly pivotal role to attract, engage, and convert qualified candidates.

Key areas of recruitment marketing include EVP/employer brand amplification, job promotion, and candidate pipelining. 

Employer branding enhances recruitment marketing by fostering a reputation that helps attract prospective candidates. In return, recruitment marketing converts interests into applications, building a steady pipeline of candidates who resonate with the employer brand and are inclined to consider current and future roles.

Together, recruitment marketing and employer branding form a robust talent acquisition approach that addresses immediate hiring needs while cultivating a positive employer perception that drives future growth.

To assess the bottom-line impact of recruitment marketing on talent acquisition, several key performance indicators (KPIs) offer valuable insights. These KPIs help evaluate the effectiveness of recruitment efforts::

  • Application conversion rates
  • Source of applications/hires 
  • Quality of applications/hires
  • Time to fill
  • Cost per application/hire
  • Pipeline engagement rates 
  • Pipeline conversion rates