Don't just grow, bloom
Employer Brand Diagnostics
Like flowers relying on sunlight to grow —your employer brand needs clarity, care, and insights to thrive.
When you uncover both the strengths and blind spots of your employer brand, it blooms into something truly remarkable.
Why it matters
Employer brand diagnostics illuminate the hidden gaps between your company culture, core values, and employee perceptions.
By unveiling these critical insights, employers are empowered to refine their messaging, bridge cultural differences, and nurture a brand that attracts, engages, and retains top talent.
- Identify and bridge brand perception gaps with leadership goals
- Stay updated on industry trends and shifting talent expectations
- Suggest custom engagement and retention initiatives with implementation roadmaps
- Enhance HR & TA teams' efficiency in resource and budget planning
Our Diagnostic approach
Reveal insights to fuel blooms
From sprout to growth to the entire ecosystem, we delve deeper into three perspectives — individual, team, and company. As each plays a crucial role in creating a culture where people thrive, unlocking their full potential, fostering collaboration, and inspiring continuous growth and well-being.
Individual
Explore what drives and engages employees by addressing key factors like career development, personal fulfilment, and well-being.
Team
Assess team cohesion and sense of belonging, identifying friction points and opportunities to strengthen alignment.
Company
Evaluate alignment between daily actions and overarching goals, highlighting gaps between leadership vision and employee experience.
Milestones & Deliverables
Nurture a brand that radiates brilliance
Deliverables:
- Employee Sentiment Analysis — Insights from employee feedback, surveys, and interviews to understand internal perceptions.
- Candidate Perception Study — Analysis of external views from candidates, applicants, and prospective hires.
- Perception Gap Report — Identification of misalignments between internal and external brand perceptions.
Deliverables:
- Review of Employer Brand Activities — Audit of employer branding materials, career pages, job ads, social media content, etc.
- Cultural Alignment Check — Analysis of how well company values, EVP (Employer Value Proposition), and messaging are reflected in employee experiences.
- Brand Messaging Consistency Report — Identification of inconsistencies in tone, messaging, and brand voice across communication channels.
Deliverables:
- Competitor Brand Analysis — Evaluation of how your employer brand stacks up against industry peers.
- Market Trends Report — Insights into industry trends and shifting expectations of candidates and employees.
- EVP Differentiation — Identification of opportunities to stand out in a crowded talent market.
Deliverables:
- Employer Brand Strategy Playbook — A clear, actionable strategy to strengthen your employer brand.
- Key Messaging Guidelines — Recommendations on refining EVP, messaging, and brand storytelling.
- Custom Engagement & Retention Initiatives — Suggestions for programmes, activities, and campaigns that drive long-term employee engagement and retention.
- Implementation Roadmap — A step-by-step guide outlining short, medium, and long-term actions.
Competitor benchmarking
Turn your competitor insights into action
We use a blend of qualitative and quantitative methods to gather insights into your competitors’ employer branding efforts. This includes studying their social media presence, employee reviews, and recruitment strategies.
You’ll receive a comprehensive report that highlights your current position, areas of strength, and key opportunities for growth.
If needed, we’ll support you with strategic implementation, helping you refine your employer brand strategy for maximum impact in the talent marketplace.
