Uncover the hidden gems beneath the surface

Employer Brand Diagnostics

In the garden of the corporate world, your employer brand is like a delicate bloom, yearning for the light of understanding to unfurl its true colours.

We delve into the soil of perception, where roots of culture and values intertwine, seeking to reveal not just the strengths that make your brand bloom but also the blind spots where shadows linger.

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Why it matters

Our employer brand diagnostics illuminate the disconnects between company culture, core values, and employee perceptions.

With these insights, we assist employers in refining their messaging, bridging cultural divides, and constructing a brand that not only attracts but also engages and retains top talent.

  • Align HR with corporate communications for a cohesive strategy
  • Keep informed about industry and competitor trends, as well as evolving talent expectations
  • Address talent challenges with custom solutions and targeted initiatives
  • Streamline resource allocation and budgeting

our approach

Uncover the True Perceptions and Underlying Bottlenecks

By exploring three essential perspectives that foster a flourishing culture, we carefully investigate how your brand resonates on individual, team, and company levels.

Individual

Discover what motivates and engages your employees, focusing on career growth, personal fulfilment, and well-being.

Team

Assess team cohesion and sense of belonging, identifying areas of friction and opportunities for stronger connections.

Company

Examine how daily practices align with strategic objectives, pinpointing discrepancies between the overarching goals and lived realities.

our deliverables

Reveal >> Refine >> Realign

By understanding each layer of your brand's narrative, we assist companies in cultivating an environment where top talent naturally gravitates.

Deliverables:

  • Employee Sentiment Analysis — Insights from employee feedback, surveys, and interviews to understand internal perceptions.
  • Candidate Perception Study — Analysis of external views from candidates, applicants, and prospective hires.
  • Perception Gap Report — Identification of misalignments between internal and external brand perceptions.

Deliverables:

  • Review of Employer Brand Activities — Audit of employer branding materials, career pages, job ads, social media content, etc.
  • Cultural Alignment Check — Analysis of how well company values, EVP (Employer Value Proposition), and messaging are reflected in employee experiences.
  • Brand Messaging Consistency Report — Identification of inconsistencies in tone, messaging, and brand voice across communication channels.

Deliverables:

  • Competitor Brand Analysis — Evaluation of how your employer brand stacks up against industry peers.
  • Market Trends Report — Insights into industry trends and shifting expectations of candidates and employees.
  • EVP Differentiation — Identification of opportunities to stand out in a crowded talent market.

Deliverables:

  • Employer Brand Strategy Playbook — A clear, actionable strategy to strengthen your employer brand.
  • Key Messaging Guidelines — Recommendations on refining EVP, messaging, and brand storytelling.
  • Targeted Engagement & Retention Initiatives — Suggestions for programmes, activities, and campaigns that drive long-term employee engagement and retention.
  • Implementation Roadmap — A step-by-step guide outlining short, medium, and long-term actions.

Gauge Brand's Performance with Competitor Benchmarking

A Deep Dive into Your Competitor Analysis and Strategy Refinement

We combine qualitative and quantitative analysis to dissect your competitors’ employer branding strategies, from social media presence to employee reviews and recruitment tactics.

You will receive a comprehensive report detailing your market position, strengths, and growth opportunities.

If required, we can further assist in refining and executing the employer brand strategy to ensure your brand’s bloom into something truly exceptional.

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