Behind Fleur

Meet our team

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Welcome to Fleur Employer Branding.
 
I’m Marissa Ding, the creative force and passionate advocate behind everything you see here.
 
With nearly a decade of experience, I’ve spearheaded employer branding and recruitment marketing initiatives across numerous sectors, both in the UK and abroad.
 
My career inspiration?
It’s all about unlocking a business’s potential by unleashing the power of its people. That’s why I founded my consultancy — to help HR and talent acquisition leaders stand out.
 
I focus on aligning brand strategy with business objectives, employing cutting-edge marketing techniques to elevate employer branding, enhance talent experiences, and drive tangible commercial value.
 
When I’m not at work, you’ll find me unwinding with nature, music, and art galleries.
 
Connect with me on LinkedIn or drop me an email.

Project Highlights

EVP Redesign and Relaunch — IHG Hotels & Resorts

Programmatic Advertising | EVP & Employer Brand Activation | Careers Website Enhancement | Data Analytics & Campaign Management | Rollout Centre of Excellence Best Practice

Establishing Employer Branding Centre of Excellence — AECOM

EVP & Employer Brand Overhaul | Talent Attraction & Recruitment Marketing | Paid Advertising | Employee Referrals & Alumni Program | Employee Advocacy | Candidate Relationship Management | Talent Network Nurturing | Virtual Career Events

Delivering Global Marketing Projects and Campaigns — RobertHalf

Data Tracking & Analytics | Lead Generation | SEO | Thought-leadership Content Marketing | Email Marketing | Paid Advertising | Careers Website Redesign | Project Management

EVP Revamp Across Regions and Markets — Shell

Persona Development | EVP Development | Employer Brand Activation | Candidate Experience Enhancement | Career Website Redesign | Social Media Plan | Content Creation | Employee Engagement | Campus Ambassador Program